Tuesday, September 12, 2006
All the world's a stage, and all the men and women merely play it...

I would very much like to venture out into advertising when I start working. I do not know this for sure, but one thing I do know is, the first time I saw this advertisement, I could not wait for the next time it was aired on TV.

I liked the way the farthest things from a cellphone were used to sell the N93. Who would have thought that a sandwich, a pair of shoes or an old lady asking for questions could be used in the same advertisement as a cellphone? I certainly did not. I love the way the unusual things all came together to form one defined ad.

The ad obviously focuses on the N93’s video camera feature. I guess, if I had that phone, I would have already thought of countless ideas of what to take videos of. It might have seemed to some that a video camera in a cellphone was useless, but in this ad, it showed that the smallest and simplest things could be worth documenting. Although most of these points are good, I would still have to say that I do not think that the people would buy this phone with the video camera as the basis. I think that this is more of an advertisement to inform. If that was the goal of those who made this ad, then they have succeeded. However, if they meant to sell the product, I do not think they did such a great job. I think that they are trying the sell the product based on the people’s interest in new things rather than the people’s practicality and convenience.

9/12/2006 08:32:00 PM | 0 comments